The main goal of your videos is to give your customers a reason to think of you in the future. This is because customers who are searching for the specific message of your video will be more likely to stumble upon it if you spell it out with captions. Plus, to tie into the increased SEO value of your video, your content is also more likely to reach more viewers if you use subtitles. When the dialogue and narration are clearly spelled out for your audience, they'll have an easier time absorbing your message. In addition, adding subtitles to your content makes it easier for others to understand what the main concept of your video is. Your audience is more likely to retain the information in your video when it's presented to them through text. When done correctly, subtitles can reinforce the message of your video by giving viewers a compelling visual component. Whether they can't turn on the volume for some reason or prefer to read along as they watch, customers have various reasons for wanting captions included in their videos. Videos with subtitles also offer a greater sense of convenience to all types of viewers. The benefits of subtitles don't just apply to non-English speakers or those who are hard of hearing. In addition, subtitles give search engines the chance to index the keywords in your text, which may help you rank higher on Google or another search giant. On one hand, viewers are likely to spend a longer time watching your video if they have to follow along with captions. Enhanced SEO Strategyīelieve it or not, adding subtitles to videos can even boost your SEO strategy. Take some time to research the most commonly spoken languages worldwide to make your captions as effective as possible. Viewers who speak a different language or have trouble understanding English will benefit immensely from subtitles.
To expand your target audience, be sure to take other cultures into account. This also gives you the chance to attract a larger customer base. If you make the simple decision to incorporate subtitles into your videos, you'll allow all of your viewers to have a more accessible experience on your site.
If any of these 37 million viewers stumble upon your website and see that your videos lack subtitles, they'll likely head over to a different site that properly addresses their needs.
Why add subtitles to videos? Increased AccessibilityĪpproximately 15 percent of American adults are living with some kind of hearing impairment, according to the National Institutes of Health.
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